HMFOCUS

The Deliverables

  • Brand/ Visual identity (logo, color palette, typography)

  • Brand guidelines

  • Website

For the logo, we wanted something unique, dynamic, and representative of the team, so we created a mark to show PC Legal's values. To further this narrative, we chose a bold color palette to represent different Team Members, along with the simple, sophisticated typeface Halifax to keep things grounded and approachable. Most importantly, to ensure that the team could apply these design tools consistently, we created comprehensive brand guidelines for any and all creators to use going forward.

ORANGE YOU GREAT

PC Legal's lawyers are genuine, down to earth and are great business people. It was time for them to have a new brand and website that matches that team, a team determined to get the best results and deliver excellent service.

Client

PC LEGAL

Year

2021

In order to create a unified communication strategy to promote PC Legal's services, they needed a visual identity system that would empower the business to share it's values.

Our goal was to brand values, not a business. With that in mind, we worked to develop a brand and message that was clear to all audiences, as well as a visual identity infused with a sense of professionalism—without feeling too stuffy.

WANT MORE?

HERE'S ONE WAY TO CONTACT US

SUITE 211/ 9 ARCHIBALD AVENUE WATERLOO, NEW SOUTH WALES, AUSTRALIA.

02 8095 9443 or HELLO@HMFOCUS.COM.AU

Thanks for submitting!

HMFOCUS

© 2022 by HM Focus