Brand/ Visual identity (logo, color palette, typography)
For the logo, we wanted something unique, dynamic, and representative of the team, so we created a mark to show PC Legal's values. To further this narrative, we chose a bold color palette to represent different Team Members, along with the simple, sophisticated typeface Halifax to keep things grounded and approachable. Most importantly, to ensure that the team could apply these design tools consistently, we created comprehensive brand guidelines for any and all creators to use going forward.
ORANGE YOU GREAT
PC Legal's lawyers are genuine, down to earth and are great business people. It was time for them to have a new brand and website that matches that team, a team determined to get the best results and deliver excellent service.
In order to create a unified communication strategy to promote PC Legal's services, they needed a visual identity system that would empower the business to share it's values.
Our goal was to brand values, not a business. With that in mind, we worked to develop a brand and message that was clear to all audiences, as well as a visual identity infused with a sense of professionalism—without feeling too stuffy.