Once we had established the audiences, we tested creative messaging to see which ad variation earned the most conversions (specifically ebook downloads) across Facebook, LinkedIn, YouTube, and native ad placements. We also staggered the campaigns over the course of 6 months. This allowed us to use the insights gained from each campaign to inform the next, helping to continuously improve our results.
We’re happy to say the new branding has helped RUNDIPG continue to promote itself to the world. It has helped encourage meaningful conversations aligned to the charity's purpose, increased clarity about their work, and—most importantly—equipped this outstanding group of people to effectively communicate who they are and what they do. We look forward to supporting their important mission for many years to come.
WE ARE RUNDIPG
We, RUN DIPG, are a charity dedicated to improving outcomes for patients and their families impacted by the deadliest form of childhood cancer – the brainstem cancer, diffuse intrinsic pontine glioma (DIPG) also known as diffuse midline glioma (DMG). It is our mission to help them raise awareness of this disease and to generate funding to support the advancement of DIPG/DMG research.
As the charity had expanded its vision and mission in recent years, the RUN DIPG needed help with its branding, e-commerce, and marketing. We now operate a fully outsourced marketing and creative department for the charity. From sourcing to delivery, we manage the charity's E-Commerce/ merch store, allowing them to focus on changing lives.